Brand Design @Betterment
Updated August 2021. Reach out for detailed case studies.
Joined the Brand Creative team at Betterment from 2019 - 2021. Worked with teams across Marketing, Product and Web Design.
HOMEPAGE REDESIGN
Email campaigns
A variety of CRM drip campaigns for our retail and B2B businesses.
style closet iconography system
Built out our iconography system with Brand Designer, Matt Calabrese.
Optimizing for three different sizes to be used within our product.
LinkedIn Advertisement Visual System
Creating a brand system and templates for our B2B LinkedIn content ads.
B2B website redesign
Teaming with the B2B marketing director to redesign our 401(k) site.
Internal teams, Culture, and diversity
Asians of Betterment
Engineering org event
Learn about how we created our 2020 holiday card—from sketch to 3D illustration.
Lunar New Year
Trans inclusive design
Illustrations for our Vision Deck
Story-telling our CEO’s vision of Betterment for the next few years. Presented internally and to our board of directors.
